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December 09, 2005

Pay no attention to that man behind the curtain

We recently received a fundraising e-mail message that was very professional-looking -- except for the fact that this paragraph appeared in the middle of it:

Message 2 Headline
By breaking up the body of the letter into logical topics, your readers can focus in on the topic that they deem most relevant.

Select your wording carefully. Most people scan their emails very quickly. Keep your paragraphs to seven lines or less.
I suppose the same is true of blog posts, so I'll keep my paragraphs short here.