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January 08, 2008

Selling electronics and classical music

Instapundit writes: "WHEN PUSHING HD CAMERAS, it's apparently important to have women playing classical music."

And if you think his joke is only about the tenuous connection between electronics and traditional classical music, you need to click on the link above and check the photos.

But it's not just electronics shows that feature "glossies" of the women playing classical music; it's the labels themselves. The cover on virtually any CD featuring a young female classical musician will look like an ad for . . . oh, I don't know what. Here's one of my favorites. It's a great recording, too, by the way.

The moral is that sex sells, even in classical music.