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November 03, 2005

Tower of Boobel

All right, guys. How many of you go into a women's lingerie store to buy your wife some underwear? Hands? Well, let me tell you, it's a waste of time and money. If your wife is normal, she doesn't want the sleaze that you want. So buy her flowers instead.

Now that I've got that off my chest, we can discuss hers.

A Dutch designer has figured out that most of you guys who try to buy women's underwear are probably buying it for yourselves to wear. No, wait, that's not what she figured out. According to this news item, she figured out that you don't have any idea what her size is, and by "her" size, I mean your wife's, not the designer's. So she (and by "she" I mean the designer, not your wife) has found a solution.

A Dutch designer has created a wall of fake breasts to help male shoppers buy bras that fit their wives or girlfriends.

Wendy Rameckers works at the Piet Zwart Institute for Retail and Design in Rotterdam, reports Het Nieuwsblad.

"Most men have a selective memory," she explained. "They know all about their car, but never seem to know their wife's bra size.

"When trying to buy a sexy bra for their wife or girlfriend, usually they point to other women in the shop or, when asked about size, they say a 'handful'."

The wall consists of rows of silicon breasts in all sizes. By look and touch, male shoppers can work out the right size, she says.
And as the commenters at this site, which I stumbled across in a Google News search, point out, this is going to encourage some really creepy visitors to the store. Or maybe it'll just be a bunch of testosterone-crazed teenaged boys.

What I'm trying to figure out is whether the wall will just have breasts or will also have fake bodies to put them in context. In other words, is it going to look like Home Depot's display of light fixtures? That'll be nice, won't it?

And don't even think of suggesting this.

Hat tip: fee simple

UPDATE: Soccer Dad says that this wouldn't work in Iran. (Aren't you surprised?) He cites an article that begins:
Police in northeastern Iran are launching a new morality drive by confiscating alluring mannequins from boutiques and clothes stalls in the bazaar, authorities in the city of Bojnourd said Monday.