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October 26, 2006


Today's assignment: Use the word "infill" in a sentence.

Correct answer: "Lookee over thar at that guy Albert Poojoles, who for all them bucks cain't even hit that ol' ball outta the infill."

Or else, read this AP article from Starbucks has a plan to have a total of 40,000 stores worldwide, and the company is concerned that you might have to walk an extra block to get that latte and possibly burn a tenth of the calories. So it's using a strategy of "infill," defined thus:

The coffee chain's aggressive growth also hinges on what the company calls “infill” — adding stores in cities where its mermaid logo is already commonplace. In some cases, that means putting a Starbucks within a block of an existing store, if not closer.
Which sounds as if Starbucks is imitating an episode of The Simpsons (fragment of audio in MP3 format here).