Maryland Blogger Alliance

Alliance FAQs

Latest MBA Posts

February 20, 2007

Designer undies for the masses?

No two ways about it. Real men don't wear these.

It wasn't long ago that guys had only two choices in the morning: boxers or briefs, usually both in white. But in a metrosexual age, sexy skivvies in a rainbow of colors have become the hot new fashion accessory. Much like Victoria's Secret and Frederick's of Hollywood did with women's lingerie in the '80s, upstart companies like 2xist and C-in2 (pronounced "see into"), along with stalwarts like Jockey and Calvin Klein, are selling designer (read: pricey) undies to the masses — and raking in the bucks.
I mean, sure, your mother always told you to wear clean underwear in case you were in an accident, but she didn't want you to wear those, and she certainly didn't raise you to be a metrosexual.