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January 24, 2006

End of the "booth babes"?

I've never gone to trade shows, let alone to computer gaming shows, but apparently it's really common to attract customers to your booth with "booth babes" -- women dressed (or not dressed) in a very alluring way. You don't have to be a pimply teenager to understand the marketing attraction.

But now, the Entertainment Software Association is threatening to fine exhibitors who use "booth babes" at this year's show. You mean they are demeaning to women? They're more demeaning than the latest fashions for teenagers?

Well, who knows? Maybe they'll have to sneak in to the show in the middle of the night.